In this podcast, we interview non-sales experts about fascinating topics for outside perspectives and then explore inside solutions for salespeople, sales managers, and company leaders involved in complex B2B sales. Because HOW you sell matters!
Episodes
Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
Tune in for highlights from our most popular episodes on Trust and Listening. With fresh reflections from our host, George Brontén, you will hear former hostage negotiator Kirk Kinnell, share his training models for conflict resolution, decision margin, and de-escalation of force. The sales expert who literally wrote the book on Trust-Based Selling, Charles H. Green, follows up with how to build long-term relationships through customer collaboration. This episode is not to be missed!
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