In this podcast, we interview non-sales experts about fascinating topics for outside perspectives and then explore inside solutions for salespeople, sales managers, and company leaders involved in complex B2B sales. Because HOW you sell matters!
Episodes
![Cognitive Biases with Carey Morewedge [Outside Perspective]](https://pbcdn1.podbean.com/imglogo/image-logo/10814964/Podcast_Coverart_2_300x300.jpg){kind=logo}
Feb 23, 2021
Feb 23, 2021
31 min
Carey Morewedge, professor of marketing at Boston University, explains the concept of cognitive biases and the latest research on how to "unbias."
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